A man has made at least a start on discovering the meaning of human life when he plants shade trees under which he knows full well he will never sit.

— D. Elton Trueblood

Eliminate Guesswork!

A lot of producers are kinda guessing the market when it comes to marketing their cattle.

The Proper Livestock Marketing Course eliminates guessing and “hoping” your way to a profit.

It will empower the producer to make profitable decisions with clear confidence and not only just stay in business but their farm and family can thrive like never before.

Be confident in any decision:

  • When to sort calves off
  • When to sell and replace
  • What to replace stock with
  • What stocker weights to sell/buy
  • When to market breeding cows

Learn how to apply these principles immediately!

It works for any producer:

  • The large rancher with thousands of acres.
  • The family farmer who wants to leave a legacy for the next generation.
  • The small producer who wants to make the most of what he has.

See the results on your very first trip to the sale barn!

Next class January 13-March 13, 2023

Who is Bud Williams?

Bud William’s revolutionary stockmanship was named one of the Top Ten Innovations in the beef industry (alongside things like barbed-wire, antibiotics, and refrigeration!) by Beef Producer in 2011.

In the September 2013 issue of Beef, Bud Williams was named one of the top 50 industry leaders.

Bud Williams died of pancreatic cancer in 2012, but he left a legacy that can help producers now and anywhere.

Richard McConnell and wife, Tina (Bud Williams’ daughter), want more than anything to help as many people as possible with Bud and Eunice’s invaluable training and insight.

An added benefit of attending this course is the ability to buy Proper Livestock Marketing 101 at half the usual price! This 300-page book is an extensive collection of all Bud’s writings on livestock marketing from the stockmanship.com/subscription website as well as the transcription of his marketing video (not available any longer). 

This book is an excellent companion to our course and a great way to better understand all the important marketing issues Bud wrote about.

After registering for our course, you may buy the book at the special rate of $200 USD at any time up ’til April 13. 

Online Advantages

Taking this course online has the advantage of taking it all in over 8 weeks!

Because 8 weeks gives you a chance to immediately implement what you learn and bring your questions back to the class.

You’ll get access to over 8 hours of recorded videos and 5 scheduled Q&A sessions live with Richard and Tina.

And if needed after the class ends, you can even call Richard and Tina with questions!

This marketing knowledge will improve…

  • your life,
  • the life of your animals,
  • the lives of your family,
  • and your operation’s profitability.

So you’ll confidently know

  • when to sell,
  • where to sell,
  • how to sell,
  • and, most importantly, why to sell!

Proper Livestock Marketing Course takes the guesswork out of profiting and gives you confidence in every decision.

Proper Livestock Marketing Course—January 13-March 13, 2023.

Get 8 weeks for $600 USD. Register before December 13 to get the Early Bird $400 USD special

Register by Mail (save PayPal charges)

Click here to register with a pdf file you will print and mail with a check before December 13 to get the early bird savings!

Register Using PayPal

$420 USD (includes PayPal fee) for one person or the first person (until December 13):

$630 USD (includes PayPal fee) for two people from the same family/ranch (until December 13):

Using lecture, questions/answers, current market data, and actual math calculations, we will cover—

  • Know and understand yourself
  • The only price that matters (hint, there won’t be any crystal ball involved)
  • Know your resources (money, feed, livestock, and time) and how to manage them
  • Sell/Buy compared to Buy/Sell
  • Find relationships and determine what to sell and what to buy
  • Marketing for the cow/calf producer (another hint, every cow/calf producer becomes a stocker manager when their calves get to about 300 pounds!)
  • Determine the value of breeding stock
  • How to eliminate guesswork, hoping, and doubt
  • How to use the provided excel spreadsheets
  • Make a profit and stay in business!

This class runs January 13 to March 13, 2023.

Course Details

  • $600 USD for 8 weeks of Proper Livestock Marketing!
  • Early bird price: $400 USD before December 13.
  • And, if you don’t like the material, we will refund your money. It’s that simple!

Course Format

We will post video lessons week by week on password-protected web pages the class attendees can watch on their own time, then we will schedule zoom meetings with the class to discuss the materials and answer questions before we move onto the next lesson.

Course Requirements

  • You will need moderately fast internet in order to watch the videos and participate in the zoom calls. You will also need a larger tablet, a laptop, or a desktop computer to watch the videos on. Although you could watch them on your phone, it will be hard to see the nuances you will need to understand (especially in the stockmanship course).
  • We will be communicating by email quite a bit, so monitoring emails will be necessary to keep up with the latest information.
  • You will receive 4 weekly handouts to download and print. As well as providing a great deal of information, there are many exercises for you to do to help you understand the math involved.

Quotes from Bud and Previous Students

From Bud Williams:

“Proper marketing should be about having the proper amount of money, proper amount of feed and the proper number of animals to work with their price relation to feed and money. This is why I say to deal with today and with today’s conditions and price.”

From Tim:

Just finished the Proper Livestock Marketing course. The sell/buy concept is fascinating, and Richard and Tina do a great job teaching it. Once they explain how it works, they release the spreadsheets that do all of the calculations. Very interesting and well worth the investment. We have already started implementing.

From Bud Williams:

“Worrying about falling prices is like getting excited about the sun coming up and then getting upset after Midday when it starts to go down.”

From Bud Williams:

“The sell-buy marketing is all about knowing when something is over or underpriced and being willing to take advantage of that situation when it is there.”

From Rob:

Thank you so very much; this has been THE BEST online course that I have taken. There are online courses where once you buy the course they see their end as done. You guys have over delivered to the tenth degree. It is very clear to me that you want this to be a course that empowers you for life. There is no doubt in my mind that it will! I had a fellow ask me about this sell/buy; I said you just have to take the course at handnhand to start!

Next Class January 13-March 13, 2023