It takes 40 years to learn how to handle cattle, but you can go to Philadelphia and learn to be a lawyer in eight.

— Bud Williams

Register for either In-person Schools or Online Courses

Choose learning in-person OR online!

Taking the schools in person has the advantage of choosing and learning one or both the Marketing and the Stockmanship courses in a short time. Plus you’ll get to network with like-minded producers and have a reason to get a little break from the farm.

Still it’s not a one and done. Even after the schools end, feel free to email or call Richard and Tina with your questions. We want you to succeed!

Taking courses online has the advantage of taking it ALL-IN over 8 weeks!

Because 8 weeks gives you a chance to immediately implement what you learn and bring your questions back to the class.

You’ll get internet access to over 8 hours of recorded videos and 5 scheduled Zoom Q&A sessions live with Richard and Tina.

And if need after class ends, you can even call Richard and Tina with questions!

This marketing and stockmanship knowledge WILL improve—

  • your life
  • the life of your animals
  • the lives of your family
  • and your farm’s profitability

Proper Livestock Marketing Course takes the guesswork out of profiting and gives you confidence in EVERY decision.

And Proper Stockmanship teaches you how to protect the best interest of your animals, you, and your family with best results in handling and production.

In-person School, Sidney, Nebraska, July 29-August 1, 2024

Richard, Tina, and Eunice will be putting on a 4-day school in Nebraska!

Registration closes July 22!

Hours—

Marketing School: July 29, 8 am to 5 pm and July 30, 8 am to 12 noon

Stockmanship School: July 30, 1 pm to 5 pm, July 31, 8 am to 5 pm, and August 1, 8 am to 5 pm (depending on the weather, we might go to a nearby ranch and work some cows in the afternoon of the 1st, or we might do more classroom)

Meeting Location—

Best Western Hotel, 645 Cabela Dr, Sidney, NE 69162, 308-254-0100

Marketing School Outline—

Using lecture, questions/answers, current market data, and actual math calculations (bring a calculator), we will cover—

  • Know and understand yourself
  • The only price that matters (hint, there won’t be any crystal ball involved)
  • Know your resources (money, feed, livestock, and time) and how to manage them
  • Sell/Buy compared to Buy/Sell
  • Find relationships and determine what to sell and what to buy
  • Marketing for the cow/calf producer (another hint, every cow/calf producer becomes a stocker manager when their calves get to about 300 pounds!)
  • Determine the value of breeding stock
  • How to eliminate guesswork, hoping, and doubt
  • How to use the provided excel spreadsheets
  • Make a profit and stay in business!

Stockmanship School Outline—

Using lecture, questions/answers, and movies, we will cover—

  • Research Benefits
  • Pressure and Release
  • How we Communicate with our Livestock
  • Instincts of Humans and Livestock
  • Predator/Prey Relationship
  • Positioning
  • Movement
  • Training the Herd
  • At the Gate
  • Working in the Corral
  • Sorting Livestock
  • Weaning and Receiving Livestock
  • Loading Livestock
  • Our Attitude

Registration Fee

No charge for interested kids age 18 and under attending with a parent. Please email or call us so we can have a count for meals.

Charge for adults is $999 USD per person for both the Marketing and Stockmanship School, $599 USD per person for the Marketing school only, or $674 for the Stockmanship School alone. 

Two people from the same family/ranch can “buy one, get one half off.”

Lunch is included four days for both schools, July 29 for the marketing school only, or July 30-August 1 for the stockmanship school only.

To Register

  • If you would like to pay online using PayPal or Stripe (we will ask you to pay the fees they charge us for the transaction), click “Select options.”
  • The deadline to register by mail is past. However, if you know for certain you will be attending, you may call or email us before July 22 to hold your spot and then bring a check to the school. 
  • Registration closes July 22!

Online Proper Stockmanship Course

October-December

If you are considering attending one of our online courses, please read this FAQ page. If you still have questions, give us a call!

Read more about Proper Stockmanship and what you will learn in our course here.

Early Bird pricing ends September 11. Register before then to save

Using lecture, questions/answers, and videos, we will cover—
  • Research Benefits
  • Pressure and Release
  • How we Communicate with our Livestock
  • Instincts of Humans and Livestock
  • Predator/Prey Relationship
  • Positioning
  • Movement
  • Training the Herd
  • At the Gate
  • Working in the Corral
  • Sorting Livestock
  • Weaning and Receiving Livestock
  • Loading Livestock
  • Our Attitude

Registration Fee

Charge for adults is $599 USD per person. However, if you register before September 11, you will receive the early bird pricing of $449 USD per person.

Two people from the same family/ranch can “buy one, get one half off.”

No charge for kids age 18 and under attending with a parent.

To Register

If you would like to register to attend this course, you may either pay by mail or on-line using PayPal or Stripe.

  • Click here for a pdf file to print and mail with your check in USD. The deadline for mailing your registration is September 27.
  • If you would like to pay online using PayPal or Stripe (we will ask you to pay the fees they charge us for the transaction), click “Select options” below.

Online Proper Livestock Marketing Course

January-March, 2025

If you are considering attending one of our online courses, please read this FAQ page. If you still have questions, give us a call!

Registration will open in the fall.

Using lecture, questions/answers, current market data, and actual math calculations, we will cover—

  • Know and understand yourself
  • The only price that matters (hint, there won’t be any crystal ball involved)
  • Know your resources (money, feed, livestock, and time) and how to manage them
  • Sell/Buy compared to Buy/Sell
  • Find relationships and determine what to sell and what to buy
  • Marketing for the cow/calf producer (another hint, every cow/calf producer becomes a stocker manager when their calves get to about 300 pounds!)
  • Determine the value of breeding stock
  • How to eliminate guesswork, hoping, and doubt
  • How to use the provided excel spreadsheets
  • Make a profit and stay in business!

In-person School, Bolivar, Missouri, March 10-12, 2025

Each year we hold an in-person school in Bolivar, Missouri just before the annual Bud Summit.

Registration will open in the winter.

Hours—

Marketing School: March 10, 8 am to 5 pm and March 11, 8 am to 12 noon

Stockmanship School: March 11, 1 pm to 5 pm and March 12, 8 am to 5 pm

Meeting Location—

Smith’s Restaurant, 1340 State Hwy U, Bolivar, MO 65613, 417-777-6484.

Sleeping Rooms—

1: Best Western Plus, 777 E San Martin St, Bolivar, MO 65613, 417-326-0188
2: Comfort Inn, 2451 W Tower Dr, Bolivar, MO 65613, 417-326-6169
3: Country Inn, 1819 S Wommack Ave, Bolivar, MO 65613, 417-326-8004
4: Super 8, 1919 S Wommack Ave, Bolivar, MO 65613, 417-777-8888
5: Red Cedar Motel, 5100 S Scenic Ave, Bolivar, MO 65613, 417-599-8504 (cheapest, yet good quality, and they have RV hookups in case you want to bring your RV!)

Map—

2025 Bud Summit—

Attendance at this school qualifies you to attend the 2025 Bud Summit on the evening of March 13 and all day on March 14 also at Smith’s Restaurant in Bolivar, MO. This event is a gathering of “Budders” who are using the marketing and stockmanship to further their livestock enterprises. The format is loose and will include discussion by the attendees, questions and answers, video narrated by Bud Williams, and networking with producers from all around the continent. For more information about the Bud Summit or how to attend, contact Eunice Williams at 417-719-4910 or eunice@stockmanship.com.

Marketing School Outline—

Using lecture, questions/answers, current market data, and actual math calculations (bring a calculator), we will cover—

  • Know and Understand Yourself
  • The only price that matters (hint, there won’t be any crystal ball involved)
  • Know your resources (money, feed, livestock, and time) and how to manage them
  • Sell/Buy compared to Buy/Sell
  • Find Relationships and determine what to sell and what to buy
  • Marketing for the Cow/Calf Producer
  • Determine the Value of Breeding Stock
  • Make a profit and stay in business!

Stockmanship School Outline—

Using lecture, questions/answers, and movies, we will cover—

  • Research Benefits
  • Pressure and Release
  • How we Communicate with our Livestock
  • Instincts of Humans and Livestock
  • Predator/Prey Relationship
  • Positioning
  • Movement
  • Training the Herd
  • At the Gate
  • Working in the Corral
  • Sorting Livestock
  • Weaning and Receiving Livestock
  • Loading Livestock
  • Our Attitude

Registration will open in the winter.