Thinking is the hardest work there is, which is the probable reason why so few engage in it.

— Henry Ford

Register for either In-person Schools or Online Courses

In-person Schools

February 27-March 1 in Bolivar, Missouri. Information and registration  here.
  • Three-day school from Monday to Wednesday.
  • Choose to take Proper Marketing and/or Proper Stockmanship classes.
  • See this link for details on nearby lodging and meal options

March 29-April 1 in Fredericksburg, Texas. Information and registration here.

  • Three and a half day school from Wednesday through Saturday.
  • Choose to take Proper Marketing and/or Proper Stockmanship classes.
  • See this link for details on nearby lodging and meal options
  • Early-bird price ends March 1!

Online Courses

Proper Stockmanship – April 14-June 14, information and registration here.

  • 5 weeks of online lessons
  • 10 course videos of about an hour each
  • Additional videos to help with specific questions and situations
  • 6 live Q&A Zoom Sessions with Richard and Tina
  • 2 months of full access to all materials
  • Early-bird price ends March 14!

Proper Livestock Marketing – July – August

  • Registration opening soon.
  • Click here for more information.

Marketing and Stockmanship School Coming to Bolivar, Missouri February 27-March 1

We decided to always put on a school before the Bud Summit. That way, new interested people can attend our school and then be eligible to attend the Bud Summit or previous attendees can brush up on their skills by attending another school before the Summit.

Bolivar, Missouri is half an hour north of Springfield and about two and a half hours south of the Kansas City International Airport. We will hold the school and Bud Summit in a meeting room inside a very nice restaurant on the south side of Bolivar. Smith’s Restaurant in Bolivar will also provide our lunches! Yum!

Eunice Williams will be joining us for this school!

Hours—

Marketing School: February 27, 8 am to 5 pm and February 28, 8 am to 12 noon

Stockmanship School: February 28, 1 pm to 5 pm and March 1, 8 am to 5 pm

Meeting Location—

Smith’s Restaurant, 1340 State Hwy U, Bolivar, MO 65613, 417-777-6484. There is another Smith’s Restaurant in Springfield, that is not where the school will be held.

Sleeping Rooms—

1: Best Western Plus, 777 E San Martin St, Bolivar, MO 65613, 417-326-0188 (highest quality, most expensive).
2: Comfort Inn, 2451 W Tower Dr, Bolivar, MO 65613, 417-326-6169
3: Country Inn, 1819 S Wommack Ave, Bolivar, MO 65613, 417-326-8004
4: Super 8, 1919 S Wommack Ave, Bolivar, MO 65613, 417-777-8888
5: Red Cedar Motel, 5100 S Scenic Ave, Bolivar, MO 65613, 417-599-8504 (cheapest, yet good quality, and they have RV hookups in case you want to bring your RV!)

Map—

2023 Bud Summit—

Attendance at this school qualifies you to attend the 2023 Bud Summit on the evening of March 2 and all day on March 3 also at Smith’s Restaurant in Bolivar, MO. This event is a gathering of “Budders” who are using the marketing and stockmanship to further their livestock enterprises. The format is loose and will include discussion by the attendees, questions and answers, video narrated by Bud Williams, and networking with producers from all around the continent. For more information about the Bud Summit or how to attend, contact Eunice Williams at 417-719-4910 or eunice@stockmanship.com.

Marketing School Outline—

Using lecture, questions/answers, current market data, and actual math calculations (bring a calculator), we will cover—

  • Know and Understand Yourself
  • The only price that matters (hint, there won’t be any crystal ball involved)
  • Know your resources (money, feed, livestock, and time) and how to manage them
  • Sell/Buy compared to Buy/Sell
  • Find Relationships and determine what to sell and what to buy
  • Marketing for the Cow/Calf Producer (another hint, every cow/calf producer becomes a stocker manager when their calves get to about 300 pounds!)
  • Determine the value of breeding stock
  • How to eliminate guesswork, hoping, and doubt
  • How to use the provided excel spreadsheets
  • Make a profit and stay in business!

Marketing School Bonus—

Attendees will also get the opportunity to buy the new book, “Proper Livestock Marketing 101” by Bud Williams for half price, only $200!

Stockmanship School Outline—

Using lecture, questions/answers, and movies, we will cover—

  • Research Benefits
  • Pressure and Release
  • How we Communicate with our Livestock
  • Instincts of Humans and Livestock
  • Predator/Prey Relationship
  • Positioning
  • Movement
  • Training the Herd
  • At the Gate
  • Working in the Corral
  • Sorting Livestock
  • Weaning and Receiving Livestock
  • Loading Livestock
  • Our Attitude

 

Registration Fee

No charge for interested kids age 18 and under attending with a parent. Please email or call us so we can have the correct number of handouts available.

We haven’t raised our school fees in many years, and expenses are finally getting to a point where we must make the change. However, our prices will remain at previous levels if you register before January 27 (a month before the school)!

Charge for adults is $849 USD per person for both the Marketing and Stockmanship School or $549 USD per person for either school alone. Two people from the same family/ranch can “buy one, get one half off.”

Lunch is included three days for both schools or one day (the full day) for one school.

To Register

If you would like to register to attend this school, you may either pay by mail or on-line using PayPal. Because PayPal charges us a fee for each transaction, we will ask you to pay that fee if you register using PayPal.

  • Click here for a pdf file to print and mail with your check in USD (save PayPal fees).
  • If you would like to pay online in USD using PayPal (PayPal fees included), choose an option below.

Register to attend both the Marketing and Stockmanship Schools

Marketing and Stockmanship Schools, $893 for one person (February 27-March 1, 8 am to 5 pm, lunch included all three days). 



Marketing and Stockmanship Schools, $1339 for two people from the same ranch (February 27-March 1, 8 am to 5 pm, lunch included all three days). 



 

Register to attend just the Marketing School

Marketing School only, $578 for one person (February 27, 8 am to 5 pm and February 28, 8 am to 12 noon; lunch included on February 27). 



Marketing School only, $866 for two people from the same ranch (February 27, 8 am to 5 pm and February 28, 8 am to 12 noon; lunch included on February 27).



 

Register to attend just the Stockmanship School

Stockmanship School only, $578 for one person (February 28, 1 pm to 5 pm and March 1, 8 am to 5 pm; lunch included on March 1). 



Stockmanship School only, $866 for two people from the same ranch (February 28, 1 pm to 5 pm and March 1, 8 am to 5 pm; lunch included on March 1). 



 

Marketing and Stockmanship School Coming to Fredericksburg, Texas, March 29-April 1

We are looking forward to traveling south for late spring to enjoy some Texas sunshine and share Marketing and Stockmanship information!
Eunice Williams will be joining us for this school!

Hours—

Marketing School: March 29, 1 pm to 5 pm and March 30, 8 am to 5 pm

Stockmanship School: March 31-April 1, 8 am to 5 pm each day

Meeting Location—

Trinity Church
157 Schmidtzinsky Road
Fredericksburg, Texas  78624

Marketing School Outline—

Using lecture, questions/answers, current market data, and actual math calculations (bring a calculator), we will cover—

  • Know and Understand Yourself
  • The only price that matters (hint, there won’t be any crystal ball involved)
  • Know your resources (money, feed, livestock, and time) and how to manage them
  • Sell/Buy compared to Buy/Sell
  • Find Relationships and determine what to sell and what to buy
  • Marketing for the Cow/Calf Producer (another hint, every cow/calf producer becomes a stocker manager when their calves get to about 300 pounds!)
  • Determine the value of breeding stock
  • How to eliminate guesswork, hoping, and doubt
  • How to use the provided excel spreadsheets
  • Make a profit and stay in business!

Marketing School Bonus—

Attendees to the Marketing School will also get the opportunity to buy the new book, “Proper Livestock Marketing 101” by Bud Williams for half price, only $200!

Stockmanship School Outline—

Using lecture, questions/answers, and movies, we will cover—

  • Research Benefits
  • Pressure and Release
  • How we Communicate with our Livestock
  • Instincts of Humans and Livestock
  • Predator/Prey Relationship
  • Positioning
  • Movement
  • Training the Herd
  • At the Gate
  • Working in the Corral
  • Sorting Livestock
  • Weaning and Receiving Livestock
  • Loading Livestock
  • Our Attitude

Registration Fee

No charge for interested kids age 18 and under attending with a parent. Please email or call us so we can have the correct number of handouts available.

Charge for adults is $899 USD per person for both the Marketing and Stockmanship School, $549 USD per person for the Marketing School alone, or $599 for the Stockmanship School alone.

Before March 1, take advantage of the special early bird rate of $749 USD per person for both schools, $449 USD per person for the Marketing School one, or $499 for the Stockmanship School alone!

Either before or after March 1, two people from the same family/ranch can “buy one, get one half off.” If five or more come from the same ranch, call us for pricing.

Lunch is included three days (March 30-April 1) for both schools, March 30 for the Marketing School only, and March 31-April 1 for the Stockmanship School only.

To Register

If you would like to register to attend this school, you may either pay by mail or on-line using PayPal. Because PayPal charges us a fee for each transaction, we will ask you to pay that fee if you register using PayPal.

  • Click here for a pdf file to print and mail with your check in USD (save PayPal fees). This form must be mailed by March 1. If you can’t mail it before March 1, either register using PayPal below or call and promise to bring a check to the school! The early bird rate cannot apply to registrations paid at the school.
  • If you would like to pay online in USD using PayPal (PayPal fees included), choose an option below.

Register to attend both the Marketing and Stockmanship Schools

March 29, 1 pm to 5 pm and March 30 – April 1, 8 am to 5 pm; lunch included March 30 – April 1

Before March 1: Marketing and Stockmanship Schools, $786 for one person. Rate raises to $944 after March 1.



Before March 1: Marketing and Stockmanship Schools, $1179 for two people from the same ranch. Rate raises to $1415 after March 1.



 

Register to attend just the Marketing School

March 29, 1 pm to 5 pm and March 30, 8 am to 5 pm; lunch included March 30 only

Before March 1: Marketing School only, $471 for one person. Rate raises to $576 after March 1.



Before March 1: Marketing School only, $707 for two people from the same ranch. Rate raises to $864 after March 1.



 

Register to attend just the Stockmanship School

March 31-April 1, 8 am to 5 pm both days; lunch included both days

Before March 1: Stockmanship School only, $524 for one person. Rate raises to $629 after March 1.



Before March 1: Stockmanship School only, $785 for two people from the same ranch. Rate raises to $943 after March 1.



Online Courses

Proper Stockmanship Course

April 14-May 14, 2023

Using lecture, questions/answers, and videos, we will cover—
  • Research benefits
  • Pressure and release
  • How we communicate with our livestock
  • Instincts of humans and livestock
  • Predator/Prey relationship
  • Positioning and movement
  • Training the herd
  • At the gate and working in the corral
  • Sorting, weaning, receiving, and loading
  • Our attitude

Register by Mail (save PayPal charges)

Click here to register with a pdf file you will print and mail with a check before April 6. Registrations mailed after April 6 will not be accepted.


Register Using PayPal

$471 (includes PayPal fee) for one person or the first person before March 14:





$708 (includes PayPal fee) for two people from the same family/ranch before March 14:




Proper Livestock Marketing Course

July-August, 2023

Registration will open later in the spring.

Using lecture, questions/answers, current market data, and actual math calculations, we will cover—

  • Know and understand yourself
  • The only price that matters (hint, there won’t be any crystal ball involved)
  • Know your resources (money, feed, livestock, and time) and how to manage them
  • Sell/Buy compared to Buy/Sell
  • Find relationships and determine what to sell and what to buy
  • Marketing for the cow/calf producer (another hint, every cow/calf producer becomes a stocker manager when their calves get to about 300 pounds!)
  • Determine the value of breeding stock
  • How to eliminate guesswork, hoping, and doubt
  • How to use the provided excel spreadsheets
  • Make a profit and stay in business!

Online Course Format

We will post video lessons week by week on password-protected web pages the class attendees can watch on their own time, then we will schedule zoom meetings with the class to discuss the materials and answer questions before we move onto the next lesson.

Requirements

  • You will need moderately fast internet in order to watch the videos and participate in the zoom calls. You will also need a larger tablet, a laptop, or a desktop computer to watch the videos on. Although you could watch them on your phone, it will be hard to see the nuances you will need to understand (especially in the stockmanship course).
  • We will be communicating by email quite a bit, so monitoring emails will be necessary to keep up with the latest information.
  • Both courses have handouts you should download and print. It’s most important to print the marketing handout as there are many exercises for you to do to help you understand the math involved.

Testimonials

Since we started teaching online course we have received some very nice testimonials from students. You can read some of them at the top of our list of testimonials here.

Cost

Charge for adults is $599 per person. Two people from the same family/ranch can “buy one, get one half off.” Three people from the same ranch can just use the special price for one of the three attendees. If five or more come from the same ranch, call us for pricing. Your own kids age 18 and under attend free.

For each course, an early bird price will be available up til a month before the first day of the course. Register early to receive it!

Because PayPal charges us a fee for the opportunity for you to register using your PayPal account or a credit card, we will ask you to pay that fee. We do offer print registration forms for each of our offerings so you can print, include a check, and mail your registrations and avoid the fee.

Benefits of online vs. face-to-face schools

  • Save travel, hotel rooms, meals, etc.
  • No time away from your ranch
  • Watch lesson videos (and back-up for clarification) on your own time
  • Re-watch videos during the two months of access
  • Practice between lessons
  • Zoom with other students, Richard, and Tina weekly for questions and answers