Low-stress handling does not mean working livestock slow. I call this ‘slow-stressful handling.’

— Lynn Locatelli, DVM

Register for either In-person Schools or Online Courses

Choose learning in-person OR online!

Taking the schools in person has the advantage of choosing and learning one or both the Marketing and the Stockmanship courses in a short time. Plus you’ll get to network with like-minded producers and have a reason to get a little break from the farm.

Still it’s not a one and done. Even after the schools end, feel free to email or call Richard and Tina with your questions. We want you to succeed!

Taking courses online has the advantage of taking it ALL-IN over 8 weeks!

Because 8 weeks gives you a chance to immediately implement what you learn and bring your questions back to the class.

You’ll get internet access to over 8 hours of recorded videos and 5 scheduled Zoom Q&A sessions live with Richard and Tina.

And if need after class ends, you can even call Richard and Tina with questions!

This marketing and stockmanship knowledge WILL improve—

  • your life
  • the life of your animals
  • the lives of your family
  • and your farm’s profitability

Proper Livestock Marketing Course takes the guesswork out of profiting and gives you confidence in EVERY decision.

And Proper Stockmanship teaches you how to protect the best interest of your animals, you, and your family with best results in handling and production.

In-person School, Bolivar, Missouri, March 11-13, 2024

Each year we hold an in-person school in Bolivar, Missouri just before the annual Bud Summit.

Hours—

Marketing School: March 11, 8 am to 5 pm and March 12, 8 am to 12 noon

Stockmanship School: March 12, 1 pm to 5 pm and March 13, 8 am to 5 pm

Meeting Location—

Smith’s Restaurant, 1340 State Hwy U, Bolivar, MO 65613, 417-777-6484.

Sleeping Rooms—

1: Best Western Plus, 777 E San Martin St, Bolivar, MO 65613, 417-326-0188
2: Comfort Inn, 2451 W Tower Dr, Bolivar, MO 65613, 417-326-6169
3: Country Inn, 1819 S Wommack Ave, Bolivar, MO 65613, 417-326-8004
4: Super 8, 1919 S Wommack Ave, Bolivar, MO 65613, 417-777-8888
5: Red Cedar Motel, 5100 S Scenic Ave, Bolivar, MO 65613, 417-599-8504 (cheapest, yet good quality, and they have RV hookups in case you want to bring your RV!)

Map—

2024 Bud Summit—

Attendance at this school qualifies you to attend the 2024 Bud Summit on the evening of March 14 and all day on March 15 also at Smith’s Restaurant in Bolivar, MO. This event is a gathering of “Budders” who are using the marketing and stockmanship to further their livestock enterprises. The format is loose and will include discussion by the attendees, questions and answers, video narrated by Bud Williams, and networking with producers from all around the continent. For more information about the Bud Summit or how to attend, contact Eunice Williams at 417-719-4910 or eunice@stockmanship.com.

Marketing School Outline—

Using lecture, questions/answers, current market data, and actual math calculations (bring a calculator), we will cover—

  • Know and Understand Yourself
  • The only price that matters (hint, there won’t be any crystal ball involved)
  • Know your resources (money, feed, livestock, and time) and how to manage them
  • Sell/Buy compared to Buy/Sell
  • Find Relationships and determine what to sell and what to buy
  • Marketing for the Cow/Calf Producer
  • Determine the Value of Breeding Stock
  • Make a profit and stay in business!

Stockmanship School Outline—

Using lecture, questions/answers, and movies, we will cover—

  • Research Benefits
  • Pressure and Release
  • How we Communicate with our Livestock
  • Instincts of Humans and Livestock
  • Predator/Prey Relationship
  • Positioning
  • Movement
  • Training the Herd
  • At the Gate
  • Working in the Corral
  • Sorting Livestock
  • Weaning and Receiving Livestock
  • Loading Livestock
  • Our Attitude

Registration Fee

No charge for interested kids age 18 and under attending with a parent. Please email or call us so we can have a count for meals.

Charge for adults is $924 USD per person for both the Marketing and Stockmanship School or $599 USD per person for either the Marketing or the Stockmanship School alone.

Two people from the same family/ranch can “buy one, get one half off.”

Lunch is included three days for both schools or one day (the full day) for one school.

To Register

We have closed mail-in registration. The only way to register now is to pay using PayPal or Stripe below or bring a check to the event. Please email or call if you will be paying on-site so we have enough handouts for everyone. 

Registration closes on March 4.

Online Proper Stockmanship Course

April 12-June 12, 2024

If you are considering attending one of our online courses, please read this FAQ page. If you still have questions, give us a call!

Early bird special ends March 12!

Using lecture, questions/answers, and videos, we will cover—

  • Research Benefits
  • Pressure and Release
  • How we Communicate with our Livestock
  • Instincts of Humans and Livestock
  • Predator/Prey Relationship
  • Positioning
  • Movement
  • Training the Herd
  • At the Gate
  • Working in the Corral
  • Sorting Livestock
  • Weaning and Receiving Livestock
  • Loading Livestock
  • Our Attitude

Registration Fee

Because this is online, we do not have any way of monitoring how many adults are watching the videos along with any paid attendee. Please be honest and pay for each adult who is watching the videos and taking the course with you.
Early Bird special registration (before March 12) is:
  • 1 person—$449 by check or $471 online payment
  • 2 people from the same ranch attending—$674 by check or $708 online payment
Regular price for making online payment (after March 12 and only available for online payment) is:
  • 1 person—$629
  • 2 people from the same ranch attending—$944

Register by Mail

Save PayPal fees and register by mail! Download, print, fill out, and mail this form along with your check in US dollars. Form must be mailed before March 12!

If you live in Canada and want to send a check, please make sure the check routing number is 9 digits and the check is made out into US funds. If it’s not, please pay using PayPal or Stripe as we will need to pay an additional fee to cash your check.

Register Using PayPal or Stripe

Click “Select options” below to choose how many registrations you wish to buy. Additional PayPal or Stripe fees apply.

Online Proper Livestock Marketing Course

June 7-August 7, 2024

If you are considering attending one of our online courses, please read this FAQ page. If you still have questions, give us a call!

Registration will open soon!

We are starting this course a month earlier because we will be traveling and teaching in mid-July!

Using lecture, questions/answers, current market data, and actual math calculations, we will cover—

  • Know and understand yourself
  • The only price that matters (hint, there won’t be any crystal ball involved)
  • Know your resources (money, feed, livestock, and time) and how to manage them
  • Sell/Buy compared to Buy/Sell
  • Find relationships and determine what to sell and what to buy
  • Marketing for the cow/calf producer (another hint, every cow/calf producer becomes a stocker manager when their calves get to about 300 pounds!)
  • Determine the value of breeding stock
  • How to eliminate guesswork, hoping, and doubt
  • How to use the provided excel spreadsheets
  • Make a profit and stay in business!

In-person School, Sidney, Nebraska, July 29-August 1, 2024

Richard, Tina, and Eunice will be putting on a 4-day school in Nebraska! Registration will open later in the spring.

Hours—

Marketing School: July 29, 8 am to 5 pm and July 30, 8 am to 12 noon

Stockmanship School: July 30, 1 pm to 5 pm, July 31, 8 am to 5 pm, and August 1, 8 am to 5 pm (depending on the weather, we might go to a nearby ranch and work some cows in the afternoon of the 1st, or we might do more classroom)

Meeting Location—

Best Western Hotel, 645 Cabela Dr, Sidney, NE 69162, 308-254-0100

Marketing School Outline—

Using lecture, questions/answers, current market data, and actual math calculations (bring a calculator), we will cover—

  • Know and understand yourself
  • The only price that matters (hint, there won’t be any crystal ball involved)
  • Know your resources (money, feed, livestock, and time) and how to manage them
  • Sell/Buy compared to Buy/Sell
  • Find relationships and determine what to sell and what to buy
  • Marketing for the cow/calf producer (another hint, every cow/calf producer becomes a stocker manager when their calves get to about 300 pounds!)
  • Determine the value of breeding stock
  • How to eliminate guesswork, hoping, and doubt
  • How to use the provided excel spreadsheets
  • Make a profit and stay in business!

Stockmanship School Outline—

Using lecture, questions/answers, and movies, we will cover—

  • Research Benefits
  • Pressure and Release
  • How we Communicate with our Livestock
  • Instincts of Humans and Livestock
  • Predator/Prey Relationship
  • Positioning
  • Movement
  • Training the Herd
  • At the Gate
  • Working in the Corral
  • Sorting Livestock
  • Weaning and Receiving Livestock
  • Loading Livestock
  • Our Attitude

Registration Fee

No charge for interested kids age 18 and under attending with a parent. Please email or call us so we can have a count for meals.

Charge for adults is $999 USD per person for both the Marketing and Stockmanship School, $599 USD per person for the Marketing school only, or $674 for the Stockmanship School alone. However, if you register before June 29, you will receive the early bird pricing of $899 USD per person for both the Marketing and Stockmanship School, $524 USD per person for the Marketing school only, or $599 for the Stockmanship School alone.

Two people from the same family/ranch can “buy one, get one half off.”

Lunch is included four days for both schools,  July 29 for the marketing school only , or July 30-August 1 for the stockmanship school only .

To Register

Registration will open later in the spring!