Education is not the learning of facts, but the training of the mind to think.

— Albert Einstein

Sidney, NE, July 29 – August 1, 2024

Pricing (registration closes July 22):

  • 1 person attending the full school—$1049
  • 2 people from the same ranch attending the full school—$1574
  • 1 person attending the marketing school alone—$629
  • 2 people from the same ranch attending the marketing school alone—$944
  • 1 person attending the stockmanship school alone—$708
  • 2 people from the same ranch attending the stockmanship school alone—$1062


Price range depending on number of people attending and when you register. Pick your option below.


Richard, Tina, and Eunice will be putting on a 4-day school in Nebraska!


Marketing School: July 29, 8 am to 5 pm and July 30, 8 am to 12 noon

Stockmanship School: July 30, 1 pm to 5 pm, July 31, 8 am to 5 pm, and August 1, 8 am to 5 pm (depending on the weather, we might go to a nearby ranch and work some cows in the afternoon of the 1st, or we might do more classroom)

Meeting Location—

Best Western Hotel, 645 Cabela Dr, Sidney, NE 69162, 308-254-0100

Marketing School Outline—

Using lecture, questions/answers, current market data, and actual math calculations (bring a calculator), we will cover—

  • Know and understand yourself
  • The only price that matters (hint, there won’t be any crystal ball involved)
  • Know your resources (money, feed, livestock, and time) and how to manage them
  • Sell/Buy compared to Buy/Sell
  • Find relationships and determine what to sell and what to buy
  • Marketing for the cow/calf producer (another hint, every cow/calf producer becomes a stocker manager when their calves get to about 300 pounds!)
  • Determine the value of breeding stock
  • How to eliminate guesswork, hoping, and doubt
  • How to use the provided excel spreadsheets
  • Make a profit and stay in business!

Stockmanship School Outline—

Using lecture, questions/answers, and movies, we will cover—

  • Research Benefits
  • Pressure and Release
  • How we Communicate with our Livestock
  • Instincts of Humans and Livestock
  • Predator/Prey Relationship
  • Positioning
  • Movement
  • Training the Herd
  • At the Gate
  • Working in the Corral
  • Sorting Livestock
  • Weaning and Receiving Livestock
  • Loading Livestock
  • Our Attitude

Registration Fee

No charge for interested kids age 18 and under attending with a parent. Please email or call us so we can have a count for meals.

Two people from the same family/ranch can “buy one, get one half off.”

Lunch is included four days for both schools,  July 29 for the marketing school only, or July 30-August 1 for the stockmanship school only.

Additional information

Choose which (or both) school and 1 or 2 people from the same ranch

One person for full school, Two people for full school, One person for Marketing only, Two people for Marketing only, One person for Stockmanship only, Two people for Stockmanship only