Knowing it and seeing it are two different things.

— Anonymous
Sale!

Sidney, NE, Aug 4 – 7, 2025

Pricing—price before July 4/price after July 4:

  • 1 person attending the full school—$944/$1049
  • 2 people from the same ranch attending the full school—$1416/$1574
  • 1 person attending the marketing school alone—$550/$629
  • 2 people from the same ranch attending the marketing school alone—$825/$944
  • 1 person attending the stockmanship school alone—$629/$708
  • 2 people from the same ranch attending the stockmanship school alone—$944/$1062

$550.00$1,416.00

Price range depending on number of people attending and when you register. Pick your option below.

Description

Richard, Tina, and Eunice will be putting on a 4-day school in Nebraska!

Hours—

Marketing School: August 4, 8 am to 5 pm and August 5, 8 am to 12 noon

Stockmanship School: August 5, 1 pm to 5 pm, August 6-7 1, 8 am to 5 pm (depending on the weather, we might go to a nearby ranch and work some sheep in the 7th, or we might do more classroom)

Meeting Location—

Best Western Hotel, 645 Cabela Dr, Sidney, NE 69162, 308-254-0100

Marketing School Outline—

Using lecture, questions/answers, current market data, and actual math calculations (bring a calculator), we will cover—

  • Know and understand yourself
  • The only price that matters (hint, there won’t be any crystal ball involved)
  • Know your resources (money, feed, livestock, and time) and how to manage them
  • Sell/Buy compared to Buy/Sell
  • Find relationships and determine what to sell and what to buy
  • Marketing for the cow/calf producer (another hint, every cow/calf producer becomes a stocker manager when their calves get to about 300 pounds!)
  • Determine the value of breeding stock
  • How to eliminate guesswork, hoping, and doubt
  • How to use the provided excel spreadsheets
  • Make a profit and stay in business!

Stockmanship School Outline—

Using lecture, questions/answers, and movies, we will cover—

  • Research Benefits
  • Pressure and Release
  • How we Communicate with our Livestock
  • Instincts of Humans and Livestock
  • Predator/Prey Relationship
  • Positioning
  • Movement
  • Training the Herd
  • At the Gate
  • Working in the Corral
  • Sorting Livestock
  • Weaning and Receiving Livestock
  • Loading Livestock
  • Our Attitude

Additional information

Choose which (or both) school and 1 or 2 people from the same ranch

One person for full school, Two people for full school, One person for Marketing only, Two people for Marketing only, One person for Stockmanship only, Two people for Stockmanship only