Lots of folks confuse bad management with destiny.

— Kin Hubbard

Online Courses

We now offer online courses on Livestock Marketing and Proper Stockmanship!

We will post video lessons week by week on password-protected web pages the class attendees can watch on their own time, then we will schedule zoom meetings with the class to discuss the materials and answer questions before we move onto the next lesson.


  • You will need moderately fast internet in order to watch the videos and participate in the zoom calls. You will also need a larger tablet, a laptop, or a desktop computer to watch the videos on. Although you could watch them on your phone, it will be hard to see the nuances you will need to understand (especially in the stockmanship course). 
  • We will be communicating by email quite a bit, so monitoring emails will be necessary to keep up with the latest information. 
  • Both courses have handouts you should download and print. It’s most important to print the marketing handout as there are many exercises for you to do to help you understand the math involved.


Since we started teaching online course we have received some very nice testimonials from students. You can read some of them at the top of our list of testimonials here.


Charge for either course for adults is $400 per person. Two people from the same family/ranch can “buy one, get one half off” and pay $600. Three people from the same ranch can just use the discount for one of the three attendees. If five or more come from the same ranch, call us for pricing. Your own kids age 18 and under attend free.

Because PayPal charges us a fee for the opportunity for you to register using your PayPal account or a credit card, we will ask you to pay that fee. We do offer print registration forms for each of our offerings so you can print, include a check, and mail your registrations and avoid the fee. 

Learn more below—

Proper Stockmanship Course

October 7-December 7, 2022

Course after that will be April-May, 2023.

We will post the first videos on October 7 and will add two videos per week through the last videos on November 4. You will have access to watch all the course videos until December 7 at which time the access will end. If you have a specific need or emergency, please contact us for an extension.

Using lecture, questions/answers, and videos, we will cover—
  • Research benefits
  • Pressure and release
  • How we communicate with our livestock
  • Instincts of humans and livestock
  • Predator/Prey relationship
  • Positioning and movement
  • Training the herd
  • At the gate and working in the corral
  • Sorting, weaning, receiving, and loading
  • Our attitude

Register by Mail (save PayPal charges)

Click here to register with a pdf file you will print and mail with a check (we cannot accept credit card payments except through PayPal).

Register Using PayPal

$412 for one person or the first person:

$618 for two people from the same family/ranch:

Livestock Marketing Course

January 13-March 13, 2023.

Course after that will be July-August, 2023.

Using lecture, questions/answers, current market data, and actual math calculations, we will cover—

  • Know and understand yourself
  • The only price that matters (hint, there won’t be any crystal ball involved)
  • Know your resources (money, feed, livestock, and time) and how to manage them
  • Sell/Buy compared to Buy/Sell
  • Find relationships and determine what to sell and what to buy
  • Marketing for the cow/calf producer (another hint, every cow/calf producer becomes a stocker manager when their calves get to about 300 pounds!)
  • Determine the value of breeding stock
  • Make a profit and stay in business!

Register by Mail (save PayPal charges)

Click here to register with a pdf file you will print and mail with a check (we cannot accept credit card payments except through PayPal).

Register Using PayPal

$412 for one person or the first person:

$618 for two people from the same family/ranch:

Buy “Proper Livestock Marketing 101”

If you would like more information about this massive collection of the writings of Bud Williams regarding his marketing techniques, read more about it here.

With each full ($400) Proper Livestock Marketing online course registration (not the Proper Stockmanship course, only the Marketing course) made above, you may buy one copy of the book for the discounted price of $200 (regular price, $400). You may use this discount to buy the book up until April 13, 2023. After that time, you will need to pay full price if you wish to buy it.

Click here for a pdf file you may print, fill out, and mail with a check to buy the book if you’d like to avoid the PayPal Fees.

Or, for the convenience of using PayPal, you may buy the book with an additional 3% PayPal fee below.

If you live in the U.S. other than Missouri, click below to pay $206 which includes shipping.

If you live in Missouri, click this link below to pay $223 which includes shipping and sales tax.

If you live in Canada, click below to pay $231 to include the $26 additional shipping necessary to send to Canada.

If you live in another country, please call or email for information about buying the book at a discount.
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