Education is not the learning of facts, but the training of the mind to think.

— Albert Einstein

Online Courses

Proper Livestock Marketing Course

January 13-March 13, 2023.

Course after that will be July-August, 2023.

Register before December 13 to receive the early bird price!

Using lecture, questions/answers, current market data, and actual math calculations, we will cover—

  • Know and understand yourself
  • The only price that matters (hint, there won’t be any crystal ball involved)
  • Know your resources (money, feed, livestock, and time) and how to manage them
  • Sell/Buy compared to Buy/Sell
  • Find relationships and determine what to sell and what to buy
  • Marketing for the cow/calf producer (another hint, every cow/calf producer becomes a stocker manager when their calves get to about 300 pounds!)
  • Determine the value of breeding stock
  • How to eliminate guesswork, hoping, and doubt
  • How to use the provided excel spreadsheets
  • Make a profit and stay in business!

Register by Mail (save PayPal charges)

Click here to register with a pdf file you will print and mail with a check before December 13 to get the early bird price!

Register Using PayPal

$420 for one person or the first person (until December 13):

$630 for two people from the same family/ranch (until December 13):

Online Course Format

We will post video lessons week by week on password-protected web pages the class attendees can watch on their own time, then we will schedule zoom meetings with the class to discuss the materials and answer questions before we move onto the next lesson.


  • You will need moderately fast internet in order to watch the videos and participate in the zoom calls. You will also need a larger tablet, a laptop, or a desktop computer to watch the videos on. Although you could watch them on your phone, it will be hard to see the nuances you will need to understand (especially in the stockmanship course).
  • We will be communicating by email quite a bit, so monitoring emails will be necessary to keep up with the latest information.
  • Both courses have handouts you should download and print. It’s most important to print the marketing handout as there are many exercises for you to do to help you understand the math involved.


Since we started teaching online course we have received some very nice testimonials from students. You can read some of them at the top of our list of testimonials here.


Because 2022 was our “trial year” for the online courses, we charged a very minimal fee. Now that all the bugs are worked out and we have received many great testimonials on our process, we will be raising the prices to the proper level for the value you will receive. We will continue the lower rate for the January Marketing course until December 13 as an “early bird” special.

Charge for adults is $600 per person after December 13. Or, take advantage of the early bird price of $400 per person before December 13! Two people from the same family/ranch can “buy one, get one half off.” Three people from the same ranch can just use the special price for one of the three attendees. If five or more come from the same ranch, call us for pricing. Your own kids age 18 and under attend free.

Because PayPal charges us a fee for the opportunity for you to register using your PayPal account or a credit card, we will ask you to pay that fee. We do offer print registration forms for each of our offerings so you can print, include a check, and mail your registrations and avoid the fee.

Benefits of online vs. face-to-face schools

  • Save travel, hotel rooms, meals, etc.
  • No time away from your ranch
  • Watch lesson videos (and back-up for clarification) on your own time
  • Re-watch videos during the two months of access
  • Practice between lessons
  • Zoom with other students, Richard, and Tina weekly for questions and answers

Proper Stockmanship Course

Next course will be April-May, 2023

Using lecture, questions/answers, and videos, we will cover—
  • Research benefits
  • Pressure and release
  • How we communicate with our livestock
  • Instincts of humans and livestock
  • Predator/Prey relationship
  • Positioning and movement
  • Training the herd
  • At the gate and working in the corral
  • Sorting, weaning, receiving, and loading
  • Our attitude

Buy “Proper Livestock Marketing 101”

If you would like more information about this massive collection of the writings of Bud Williams regarding his marketing techniques, read more about it here.

With each full Proper Livestock Marketing online course registration (not the Proper Stockmanship course, only the Marketing course) made above, you may buy one copy of the book for the special price of $200 (regular price, $400). You may access this special price up until April 13, 2023. After that time, you will need to pay full price if you wish to buy it.

Click here for a pdf file you may print, fill out, and mail with a check to buy the book if you’d like to avoid the PayPal Fees.

Or, for the convenience of using PayPal, you may buy the book with an additional PayPal fee below.

If you live in the U.S. other than Missouri, click below to pay $210 which includes shipping.

If you live in Missouri, click this link below to pay $227 which includes shipping and sales tax.

If you live in Canada, click below to pay $236 to include the $25 additional shipping necessary to send to Canada.

If you live in another country, please call or email for information about buying the book.

Recent Posts

Proper Math

“Proper math will help more than emotion, what happened in the past, or what the “experts” say will happen in the future.” — Bud Williams

Read More »

Our Undying Gratitude

“Our debt to the heroic men and valiant women in the service of our country can never be repaid. They have earned our undying gratitude.”

Read More »

Making Decisions

“A wrong decision can be fixed; the decision that is not made can’t be fixed.” — Bud Williams

Read More »

Christmas List

Have someone on your Christmas list who likes all things Bud & Eunice Williams? All their stockmanship and marketing topics are now documented in either

Read More »


Monday Richard watched the 5 hour Stockmanship video for the 18th time, and he found this gem where Dad said, “Without movement, you have nothing,

Read More »