Our greatest glory consists not in never falling, but in rising every time we fall.

— Ralph Waldo Emerson

Learn more about Hand ‘n Hand

Marketing your Livestock for Profit

Bud Williams, as well as being the premier authority on Proper Stockmanship, also developed an excellent livestock marketing program.

The Proper Livestock Marketing Course eliminates guessing and “hoping” your way to a profit.

It will empower you to make profitable decisions with clear confidence and not only just stay in business, but your farm and family can thrive like never before.


Proper Stockmanship

Notice we don’t use the term “low stress” because that’s not what Bud Williams taught or believed in. We teach “proper” movements and ways to work with your livestock which will result in the greatest benefit to you and your livestock.

The value of proper stockmanship needs to be understood before you can make the decision to begin to integrate it into your own livestock management.


Who is Bud Williams?

Our Marketing and Stockmanship materials are all based on the work of Bud & Eunice Williams (Tina’s mom and dad).

Bud’s revolutionary stockmanship was named one of the Top Ten Innovations in the beef industry (alongside things like barbed-wire, antibiotics, and refrigeration!) by Beef Producer in 2011.

In the September 2013 issue of Beef, Bud & Eunice were named one of the top 50 industry leaders.

Bud Williams died in 2012, but he left a legacy that can help producers now and anywhere.

Eunice continues to be involved in the livestock industry through the materials she sells on her website, the annual Bud Summit, and attending many of our in-person schools!


Richard’s Path from “before” to “after!”

Richard wrote up a short article of where he came from in the agriculture field, how he started using Proper Marketing and Proper Stockmanship, and how you, too, can shift from “before Bud Williams” to “after Bud Williams!”

Quotes from Bud and Previous Students

From Bud Williams:

“Proper marketing should be about having the proper amount of money, proper amount of feed and the proper number of animals to work with their price relation to feed and money. This is why I say to deal with today and with today’s conditions and price.”

From Tim:

“Just finished the Proper Livestock Marketing course. The sell/buy concept is fascinating, and Richard and Tina do a great job teaching it. Once they explain how it works, they release the spreadsheets that do all of the calculations. Very interesting and well worth the investment. We have already started implementing.”

From Jodi:

“We used the methods we learned in Brandon for moving cattle last week when we sorted cows and calves and WOW! Much smoother handling, kids were impressed and we were all still smiling and talking to each other at the end of the day! I would have taken pics to show how it was all going but it was moving so tickity smooth and fast there was no time! lol We showed our other kids the DVD and some YouTube videos and they caught on right away so the day went very quickly, and all that was to be done in 2 (possibly 3 days) was done in ONE!!! THANK YOU for teaching the course! It was worth the time and money spent!”

From Bud Williams:

“Learning and using good stockmanship will probably return more profit for the time invested than anything except good marketing.”

From Rob:

“Thank you so very much; this has been THE BEST online course that I have taken. There are online courses where once you buy the course they see their end as done. You guys have over delivered to the tenth degree. It is very clear to me that you want this to be a course that empowers you for life. There is no doubt in my mind that it will! I had a fellow ask me about this sell/buy; I said you just have to take the course at Hand ‘n Hand to start!”

From Ben:

“My son Brian and I sorted, loaded and delivered 33 feeder calves Saturday. Brian said we should send you guys a Thank You Note each time we handle cattle. This was the smoothest and easiest it’s ever gone. The only people who don’t like this method are the folks who have never taken the time to learn and try. Thanks again!”

From Roger:

“I have been around livestock my entire life, and I thought I knew all there was to know about handling livestock. I don’t think I could have been more wrong. Richard & Tina have opened up a whole new world to my sons and I when it comes to handling livestock. Our ability to handle livestock properly has improved not only our bottom line but our quality of life. Reducing stress on your livestock and family is a win win situation. If you ever have a chance to attend one of Richard’s and Tina’s school do so, it will be the best money you will ever spend.”

About us

Richard and Tina met by chance in 2002, and the rest, as they said, was history!


Join us for an—

Online Course

We started teaching online courses in 2021 and our students have really found it beneficial to learn from home on their own time over a two month period. We offer our Proper Livestock Marketing course in Jan-March and July-Sept. We offer our Proper Stockmanship course in April-June and Oct-Dec.


In-person School

We will always have a 3-day Marketing and Stockmanship school before the Annual Bud Summit in early March in Bolivar, MO. In 2024 it will be March 11-13. 


Learn even more!

Stockmanship Videos

Watch videos to learn more about us.

Related Links

We've compiled a list of related businesses and the links to their web pages. 

Terms of Service

Here's all the legal stuff about when you visit our site!

Contact us

Fill out a form to communicate directly with us!