Proper animal production should not need defending; it should be showcased.

— Lynn Locatelli, DVM

“It is my opinion that a few good people will learn how to work their animals better, and most will just talk about ‘low stress’ and keep working the animals the same. The cattle industry has learned they can focus on ‘low stress’ and stay away from what would actually help – which is better stockmanship.” — Bud Williams

That’s why Richard and Tina teach Proper Stockmanship, which is what Bud Williams taught.

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