Facts do not cease to exist because they are ignored.

— Aldous Huxley

Announcing our new Book, “Proper Livestock Marketing 101”

In the process of collecting material for a book about Mom and Dad’s life, I realized the depth and importance of material on the stockmanship.com/subscription website written by Dad about livestock marketing. I had read them all at the time Dad wrote them, but hadn’t re-read them recently. Also, the process of reading through the posts on the website starting with the earliest ones is a little tedious (at best).

In talking with Mom and Richard, we tried to think of the best way to distribute Dad’s writings about marketing. We decided to transcribe the marketing DVD for the introduction to Dad’s marketing techniques and then include almost all of the posts from the subscription website on the topic of marketing in a form that’s much easier to read and digest. You can even make notes on the margins!

The name we chose for the book, “Proper Livestock Marketing,” is taken from Dad’s repeated reference to the word “proper” to describe his marketing thought process just as he used it to describe his stockmanship.

Along with the 340 page, spiral bound book, buyers will receive a thumb drive with all the livestock marketing excel files Richard and I have developed along with access to the Hand ‘n Hand website for updates and videos explaining their use (a $225 value!). We have also designed and included some paper worksheets for those who want or need to do the work by hand.

Lifetime access to the stockmanship.com/subscription website will also come with the book.

To order your book

We now accept either PayPal or a mailed check. Visit stockmanship.com on this page for ordering information.

4 Responses

  1. Is the Proper livestock marketing 101 book still available. Also is there anyone in Canada teaching this?

  2. Yes, the book is available from this web page: https://stockmanship.com/?page_id=341

    Unfortunately, there isn’t anyone in Canada who teaches this material. We used to put 2-3 schools per year on in Canada, but can’t due to travel restrictions. However, we will begin our online schools this fall, so you can watch for that announcement coming up.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Recent Posts

Happy Fourth of July!

This holiday is about more than hot dogs and hanging out on the lake. Have fun, but also pause to remember the reason our forefathers

Read More »