The key to good decision making is not knowledge. It is understanding. We are swimming in the former. We are desperately lacking in the latter.

— Malcom Gladwell

I’m not sure if I posted this when it first came out (alert, this article is 2 years old), but it’s still a great read.

Some folks ask for a short description of sell/buy marketing, here it is:

canadiancattlemen.ca/2015/10/29/intensive-grazing-and-sell-buy-marketing-stabilized-this-operation/

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