It’s what happens before what happens, happens.

— Ray Hunt

Marketing and Stockmanship School in Gentry, AR

Spring is here!

We had an excellent school in Gentry, AR this week. How special to meet new folks on Tuesday morning and leave Thursday afternoon feeling like they have been life-long friends!

One of the participants owns a retail store, and she said the Livestock Marketing is just like she needs to use in her store, yet somehow ranchers just don’t see how or why they should apply successful business techniques to their livestock operation!

Dad always said the only reason ranchers make money using typical “marketing” is that their product reproduces and gains weight! If you own an electronics store, you don’t arrive one morning to find that two of your iPhones have fooled around and you now have a new iPod! Or, DVD players don’t turn into Blu-ray players!

The folks at our Livestock Marketing schools learn how to make consistent profit through the year whether with stockers, feeders, cow/calf,  or a combination of all three.

A beautiful rainbow on our last morning.A beautiful rainbow on our last morning.

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