Destiny is not a matter of chance, it’s a matter of choice, it is not something to be wished for, it is something to be attained.

— William Jennings Bryan

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Proper Stockmanship and Livestock Marketing — Your Keys to Successful Ranch Management

Have you heard about “Stockmanship” and wondered just what it was? Have you read something about Bud Williams or others who teach stockmanship and thought you might like to learn more? Would you like to learn marketing techniques based on today’s price rather than a crystal ball? If so, this web page has many resources to help you.

Good stockmanship is not about having “tame” animals you can pet or trick into the corral with grain, going slow as you work livestock, or just not yelling. It means having the tools to keep your livestock in the proper mental state as they go through the entire production process including rotating pastures, gathering, sorting, weaning, backgrounding, feedlot management, and loading with the results of lowered stress and better quality of life for you and your livestock.

The emotional element of livestock is often ignored or misunderstood. They appear to be (and are often treated as) unemotional and stupid, when they are neither. Emotional stress can cause as much or more damage to production as the physical stress of poor feed, bad weather, or rough handling.

As well as being a premier stock handler, Bud Williams also developed livestock marketing techniques based on today’s price and simple math to assist you in making profitable management decisions about what to sell and what to buy. We continue to teach and explain his techniques.

Attend a Hand ‘n Hand Livestock Solutions school and learn how proper stockmanship can make your livestock handling experiences easier and more enjoyable and how combining good stockmanship with these marketing techniques can make your ranch more profitable.

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We are Hand ‘n Hand Livestock Solutions

We (Richard McConnell and Tina Williams) met in 2002 in what would turn out to be a perfect combination of talents and love. After attending many Bud Williams Stockmanship and Marketing schools, we started teaching Proper Stockmanship in 2005 and Livestock Marketing in 2014.

We have taught classes from California to New York and from Saskatchewan to Florida.

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Read the Latest—

Bolivar, MO 2024 School!

We had another great in-person school in Bolivar, Missouri March 11-13, 2024! Covering the fundamentals of sell-buy marketing Learning how to “Do the Math!” We

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More on “Do the Math!”

Yesterday we finished the last of the calculations and videoing for the last lesson on our Jan-March online marketing course. Whew. Although it wouldn’t matter

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Plan or Market?

“Thinking about selling six months from now or what the market will be six months from now is just a way to keep from thinking

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Genius

I saw this quote this morning and felt it so closely fit with Bud Williams Livestock Marketing. We are getting ready to begin our next

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