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Proper Stockmanship and Livestock Marketing — Your Keys to Successful Ranch Management

Have you heard about “Stockmanship” and wondered just what it was? Have you read something about Bud Williams or others who teach stockmanship and thought you might like to learn more? Would you like to learn marketing techniques based on today’s price rather than a crystal ball? If so, this web page has many resources to help you. Good stockmanship is not about having “tame” animals you can pet or trick into the corral with grain, going slow as you work livestock, or just not yelling. It means having the tools to keep your livestock in the proper mental state as they go through the entire production process including rotating pastures, gathering, sorting, weaning, backgrounding, feedlot management, and loading with the results of lowered stress and better quality of life for you and your livestock. The emotional element of livestock is often ignored or misunderstood. They appear to be (and are often treated as) unemotional and stupid, when they are neither. Emotional stress can cause as much or more damage to production as the physical stress of poor feed, bad weather, or rough handling. As well as being a premier stock handler, Bud Williams also developed livestock marketing techniques based on today’s price and simple math to assist you in making profitable management decisions about what to sell and what to buy. We continue to teach and explain his techniques. Attend a Hand ‘n Hand Livestock Solutions school and learn how proper stockmanship can make your livestock handling experiences easier and more enjoyable and how combining good stockmanship with these marketing techniques can make your ranch more profitable.

We are Hand ‘n Hand Livestock Solutions

We (Richard McConnell and Tina Williams) met in 2002 in what would turn out to be a perfect combination of talents and love. After attending many Bud Williams Stockmanship and Marketing schools, we started teaching Proper Stockmanship in 2005 and Livestock Marketing in 2014.

We have taught classes from California to New York and from Saskatchewan to Florida.


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Thanksgiving For each new morning with its light,For rest and shelter of the night,For health and food,For love and friends,For everything Thy goodness sends. —Ralph

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I just wanted to let you know that I was at the course in ***. I am a veterinarian, and as I went around preg checking this fall the information that you shared helped a great deal. We processed record numbers of animals with a lot less struggles and happier crews at the end of the day. Thank you for having shared this information with myself and others.


Thanks for sending the list and most importantly thanks for a great class. Even though I had attended both schools previously I got more out of your teaching than before. Sometimes it takes a while to sink in but as I told **, your teaching style and methods are very effective and much appreciated. Thanks again and look forward to seeing you in the future.


We used the methods we learned in ** for moving cattle last week when we sorted cows and calves and WOW! Much smoother handling, kids were impressed and we were all still smiling and talking to each other at the end of the day! I would have taken pics to show how it was all going but it was moving so tickity smooth and fast there was no time! lol We showed our other kids the DVD and some youtube videos and they caught on right away so the day went very quickly, and all that was to be done in 2 (possibly 3 days) was done in ONE!!! THANK YOU for teaching the course! It was worth the time and money spent!


Thanks for the Stockmanship School this last week. The very next day we were to work 21 heifers, and my helper didn’t show up. With nothing to loose I decided to "drive" my calves a few minutes. It was going good so I kept at it. In a few minutes they were in the lot. I worked the calves by myself (freeze branded and vaccinated). I work off the bottom line, paid $50 for the course, saved $50 in labor cost the very next day. The best surprise was that when I was finished working the calves I put a couple of rolls of hay into the pen and when I opened the gate they stayed and ate hay.