Anyone who has never made a mistake has never tried anything new

— Albert Einstein

Proper Stockmanship and Livestock Marketing — Your Keys to Successful Ranch Management

Have you heard about “Stockmanship” and wondered just what it was? Have you read something about Bud Williams or others who teach stockmanship and thought you might like to learn more? Would you like to learn marketing techniques based on today’s price rather than a crystal ball? If so, this web page has many resources to help you.

Good stockmanship is not about having “tame” animals you can pet or trick into the corral with grain, going slow as you work livestock, or just not yelling. It means having the tools to keep your livestock in the proper mental state as they go through the entire production process including rotating pastures, gathering, sorting, weaning, backgrounding, feedlot management, and loading with the results of lowered stress and better quality of life for you and your livestock.

The emotional element of livestock is often ignored or misunderstood. They appear to be (and are often treated as) unemotional and stupid, when they are neither. Emotional stress can cause as much or more damage to production as the physical stress of poor feed, bad weather, or rough handling.

As well as being a premier stock handler, Bud Williams also developed livestock marketing techniques based on today’s price and simple math to assist you in making profitable management decisions about what to sell and what to buy. We continue to teach and explain his techniques.

Attend a Hand ‘n Hand Livestock Solutions school and learn how proper stockmanship can make your livestock handling experiences easier and more enjoyable and how combining good stockmanship with these marketing techniques can make your ranch more profitable.

Read more >>

We are Hand ‘n Hand Livestock Solutions

We (Richard McConnell and Tina Williams) met in 2002 in what would turn out to be a perfect combination of talents and love. After attending many Bud Williams Stockmanship and Marketing schools, we started teaching Proper Stockmanship in 2005 and Livestock Marketing in 2014.

We have taught classes from California to New York and from Saskatchewan to Florida.

Read more >>

Our Email Announcement List

If you would like to be added to our email list to receive information about upcoming schools and online courses, please fill out this form.

Read the Latest—

Sugar Sell/Buy

I was buying sugar the other day and I reached for the 10 lb bag, because I have it in my head that the larger

Read More »

Grazing the Yard

Richard does a great job of mowing our new yard with the riding mower, but there’s a bit of area between our old and our

Read More »

Our Flag . . . .

Our flag does not fly because the wind moves it; it flies with the last breath of each soldier who died protecting it. –unknown

Read More »

Listen to our Podcast About Marketing

A couple of weeks ago we were on Jared Sorensen’s “The Profitable Steward Podcast” discussing Proper Livestock Marketing. Listen to the podcast here: https://open.spotify.com/episode/6uNJSu8iph3JLvJWlxBeom After

Read More »

Bolivar, MO 2024 School!

We had another great in-person school in Bolivar, Missouri March 11-13, 2024! Covering the fundamentals of sell-buy marketing Learning how to “Do the Math!” We

Read More »

Testimonials—